'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. Olaplex products are also cruelty-free, pH-balanced, and vegan. It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. The consumer lawsuit in Canada highlights its "No. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. 5, Olaplex No. "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." But soon after, she developed dandruff and her hair started falling out in clumps as she showered, she said. Stay up to date with what you want to know. This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. Every one of Olaplex products pass this HRIPTT test.'. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. Updated: Feb 23, 2023 / 09:30 AM PST. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. The complaint filed Thursday . 'Olaplex CAN cause your hair to fall out. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. "A lot of this is breakage that came up after using Olaplex," she tells viewers. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. Consult with your doctor before making any changes to your daily routines or diet. Olaplex states that it does this in three steps. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. According to the lawsuit, each variety of Olaplex products contains "known skin irritants and sensitizers," which can cause allergic contact dermatitis and, consequently, "extreme diffuse hair loss.". In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Collectively, the plaintiffs are seeking more than $75,000 in damages. articles a month for anyone to read, even non-subscribers! The lawsuit, filed last week in a Californian district court, claims the plaintiffs "have lost their hair - in some cases more than half and leaving bald spots in others". In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . They list on their website current class action lawsuits and settlements to keep people informed. everyone stream Carly Rae Jepsens Dedicated album - jaden . I stopped olaplex 4 months ago and guess what? Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' ', 'I was using it too much, and it literally broke my hair. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. Turn on desktop notifications for breaking stories about interest? It is becoming both a PR and legal nightmare, from what I can see, says Sparks. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Sign up for ClassAction.orgs free weekly newsletter here. Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. I also really slathered it on. The consent submitted will only be used for data processing originating from this website. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. By Olaplex has offered refunds for up to 12 months of purchases, according to customers. An example of data being processed may be a unique identifier stored in a cookie. The complaint also accuses the company of false advertising. Olaplex denied the customers' allegations. Olaplex a.k.a. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. Top editors give you the stories you want delivered right to your inbox each weekday. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. Olaplex products are safe and effective, as millions of our customers can happily attest. Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". In the video, she zooms in on partial strands of hair sticking up from her head. Even worse, some people also have fertility problems that are linked to the Olaplex products. How did it affect your hair? New cases and investigations, settlement deadlines, and news straight to your inbox. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . 'I had huge bald spots bcz of their products .. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. 2 min read. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. Do you work at Olaplex or have information to share? The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' The Olaplex Hair Loss Lawsuit . Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. Companies frequently offer refunds to customers who have complaints about products. By clicking Sign up, you agree to receive marketing emails from Insider 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. 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